The reality is that most brands that say they’re “direct-to-consumer”
aren’t-because if they were, those same brands wouldn’t exist.
Brands used highly inflated prices to control who can buy their products
till now, but its time for a change.
Retail is about to change for good.
The tables have turned
Modern “direct-to-consumer” brands may have changed things a little, but they
haven’t reinvented retail. But they still buy their products from a manufacturer,
put their brand name on it, and sell it to you for way more than what they paid.
So how do we give people access to the best products at their true cost?
The answer turns out to be pretty easy; Take the brand out of the equation
and give the power to those who create.