Why Antibrnd? - ANTIBRND

Common Promises

Direct to Consumer

We cut out the middleman

Democratizing Luxury

The reality is that most brands that say they’re “direct-to-consumer”

aren’t-because if they were, those same brands wouldn’t exist.

Brands used highly inflated prices to control who can buy their products

till now, but its time for a change.

Retail is about to change for good.

Our best sellers from previous collection

Lightweight Technical Jacket

₹1499 - ANTIBRND price

Starts at ₹4499 for top brands

Chino Shorts (stretchable)

₹599 - ANTIBRND price

Starts at ₹1499 for top brands

Poplin Shirt

₹999 - ANTIBRND price

Starts at ₹2999 for top brands

Merino Wool Sweater

₹1999 - ANTIBRND price

Starts at ₹3499 for top brands

The tables have turned

Modern “direct-to-consumer” brands may have changed things a little, but they

haven’t reinvented retail. But they still buy their products from a manufacturer,

put their brand name on it, and sell it to you for way more than what they paid.

So how do we give people access to the best products at their true cost?

The answer turns out to be pretty easy; Take the brand out of the equation

and give the power to those who create.

What our customers say

"Awesome & comfortable joggers. Thanks a lot. Waiting for your jackets and next joggers collection. "

"I am truly impressed with this idea of Antibrnd. I like the idea of undercutting premium brands and contract manufacturing."

"I love the concept of Antibrnd. As someone who has been shopping from Zara & H&M for years, I am blown away by the quality and colors. Thanks a ton for taking such steps in India."

"I'm putting in a word with my friends about Antibrnd. For that price, your products are too good. Will order new ones as they come in stock. "

"I was surprised to see the quality for the price I paid. Antibrnd just became my primary shopping destination"